tea fields

why sustainably sourced tea matters

At Pure Leaf™, we believe the most delicious tea is real tea, that has been sourced sustainably. We work with the Rainforest Alliance, an international non-profit organisation, to source teas from farms that promote sustainable practices.

The Rainforest Alliance works with forward-thinking farmers to conserve natural resources and ensure the long-term economic health of crops and communities. In order for a farm to achieve the Rainforest Alliance Certification it must meet rigorous standards designed to monitor good agricultural practices, protect eco­systems, safeguard the well-being of local communities and improve productivity.

We are proud to say this tea is sourced from Rainforest Alliance Certified™ farms who share our beliefs to create sustainable farming systems around environmental protection, social equity and economic viability.