tea leaf
an exceptional tea starts with the leaf

At Pure Leaf we put flavour first in everything we do. From seed to sip. That’s why we believe making the perfect serve starts with picking an exceptional leaf.

tea leaf
discover the story behind pure leaf tea

Watch the video

tea pot
the perfect serve

A perfect serve is the perfect finish

Explore our loose tea range

Explore our tea bag range

At Pure Leaf™, we select exceptional leaves from partner tea estates around the world, then we do as little to them as possible to let their genuine essence shine through. Our delicate tea leaves are simply picked, rolled, dried and blended.

With premium long-leaf tea blends and exceptional ingredients,
Pure Leaf™ teas provide an authentic, aromatic and delicious tea experience.

LONG LEAFED AND SINGLE ORIGIN

Long leaf means we carefully select the top two leaves and the new unopened bud as those are the youngest, most tender and highest in flavour quality. Single origin means we only pick from the finest tea estates in the world. Like terroirs for wine, every tea estate offers specific flavour characteristics for each tea.

SIMPLY PICKED, ROLLED AND DRIED

Picked: Picked at their peak freshness, our teas are 100% sustainably sourced from Rainforest Alliance Certified™ farms.
Rolled: The leaf is gently rolled using traditional rolling tables that mimic the action of hand rolling, with minimal damage to the leaf itself.
Dried: The leaves are gently dried to lock in and protect the delicate aromas, to keep them as fragrant as possible.

LEFT ALONE OR EXPERTLY BLENDED

To craft exceptional flavours our tea master blenders complement tea leaves from the right origin with carefully selected fruits and herbs.
Pure Leaf is part of Unilever, which has more than 100 years of tea experience, more than 60 tea tasters and 40 tea sourcing experts.